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Grow · Analytics & Tracking

Stop guessing. See what brings customers.

Most small business analytics are either missing or measuring the wrong things. We set up tracking that answers one question clearly: which channels, pages and keywords bring customers — and which don't.
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01Overview

Know exactly where every call, booking and lead comes from.

We configure Google Analytics 4 and Search Console, and track what matters as conversions: phone number clicks, form submissions, booking completions, email clicks and — where possible — calls from ads and your Google Business Profile.

Consent is handled properly with a light cookie banner and Google Consent Mode, so you stay compliant with GDPR in Europe while keeping useful data.

You get a simple dashboard with the handful of numbers worth checking each month, and we explain what they mean in plain language.

02What's included

Analytics & Tracking

Everything below is included — no surprise add-ons.

  • 01Google Analytics 4 setup
  • 02Google Search Console and Bing Webmaster Tools
  • 03Conversion events: calls, forms, bookings
  • 04Google Tag Manager configuration
  • 05Consent banner and Consent Mode v2
  • 06Ads and Business Profile call tracking
  • 07One-page monthly dashboard
  • 08Walkthrough call to explain the numbers

03What you get

What changes for your business.

01

Clear attribution

See which channels actually produce leads, not just visits.

02

Smarter budget

Put money and time into what works and stop what doesn't.

03

Compliant by default

GDPR-friendly consent without losing all your data.

04

Numbers you understand

A short dashboard instead of a hundred confusing reports.

04How it works

Four clear steps.

  1. 01

    Audit

    Check what's tracked today and what's missing or broken.

  2. 02

    Implement

    GA4, Tag Manager, Search Console and conversion events.

  3. 03

    Verify

    Test every event on real devices before we rely on it.

  4. 04

    Explain

    A dashboard and a call to walk through what the data says.

05Related work

All work

Questions, answered

Analytics & Tracking

01I already have Google Analytics. Do I need this?

Probably — most setups we audit track page views but not calls, forms or bookings. Without those, you can't tell what's working.

02Do I need a cookie banner?

If you have visitors from the EU or Serbia and use analytics or ads cookies, yes. We set up a light, compliant banner with Consent Mode.

03Can you track phone calls?

We track clicks on your phone number from the website and calls from Google Ads and Business Profile. Full call tracking with forwarding numbers is available if needed.

04Will tracking slow my site down?

Not noticeably. We load analytics efficiently and avoid piling on unnecessary scripts.

Next step

Let's build the site your customers find first.

Tell us about your business. You'll get a clear plan, a fixed quote and a timeline within one business day — no pressure, no jargon.